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Advertising Technique:
Demographic Positioning

Use this technique to "position" your service to appeal to an audience based on specific demographic characteristics, such as

Marital Status
Sexual Orientation
Education Level

You can see how demographic positioning can open large niche markets, such as vacations for singles, or dating websites for folks over 50. In the US, for example, Home Depot offers "Do it Herself" workshops to teach women about home repair and improvement.

> Every Creative Director set includes:

- 30 Copy and design techniques to attract attention, engage minds, evoke emotion, and change what people think.

- 30 Strategic techniques to build bold brands, position products, and drive direct response results.

- 1000s of example ads in traditional, digital and social media.

- Plus slideshows, workshop activity books and professional tips.

Creative Techniques

Advertising Techniques